gripmore

A cleated shoe gives you traction yet sacrifices comfort. A spikeless shoe gives you comfort yet sacrifices traction.  Along comes gripmore, a revolutionary process that allows adidas to use different sized cleats and cleat patterns without adding bulk or stiffness to the shoe. Which makes for better traction and more comfort. How good is it? In its first month gripmore was worn by the winner of the Players Championship and the US Open. 

Role: Art Director/Associate Creative Director/Photographer Media: TV/print/banner ads/social/homepage

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